From crisis to approach
Experience Code Rood
Code Rood (code red)
Train cooperation, communication, and leadership skills through an immersive simulation game.
Code Rood is our interactive crisis simulation game where teams must respond under time pressure to an unexpected, and surprising, global zombie outbreak. The setting may be playful, but the learning experience is serious. The game’s theme and approach place all participants on equal footing, encouraging open collaboration and engagement. Developed using scientific insights from crisis communication and behavioural psychology, the simulation offers a powerful and realistic learning environment And let participants experiencehow cooperation, decision-making and communication really function under pressure, and where teams can improve.


- Training soft skills, such as analytical thinking, problem-solving, leadership and time management
- Strengthening strategic insight
- Fast decision-making and collaboration using the golden triangle
- Leadership and knowing when to follow
- Communicating with impact


Designed for broad organizational use
Code Rood can be used as a crisis training exercise or as an energizing activity during team sessions, for example with communication, HR, policy- or management teams. The simulation game is highly adaptable and can be tailored to fit the context of your organization, whether you operate in healthcare, government, education, or the private sector.
The theory
The simulation game is based on scientific research from crisis management. And works from the following principles.
- In a crisis, multiple leaders are needed
- An agile team moves forward
- Chaos is normal
- In crisis, it is up to both generalists and specialists
- Battle rhythm = repeat, listen and arrange
- Structured information sharing FAB (Facts, Actions and Needs)
- Effective crisis communication starts with listening
"Leadership was an important theme during the simulation. It turned out to be crucial to switch between guiding and participatory leadership, depending on the circumstances."
"Participants are confronted with recognizable elements from real crisis situations: uncertainty, time pressure and unexpected twists. The simulation showed how important structured collaboration is and how to continue to communicate effectively under high pressure."
"It was a great morning and we learned a lot from this unique crisis management exercise"
Code Rood practical
- Duration: half day (extension possible) from € 3500, – excluding taxes.
- Number of participants: 9 –15
- Suitable for any team: such as communication, HR, management teams, policy teams and operational teams.
- For government organizations as well as commercial companies.
- Guidance: three experienced Van Hulzen advisors in crisis communication
- Location: in-company or on location
We are happy to tell you more!
Want to know more about how Code Rood can give your team a valuable boost?
Please contact our Code Rood specialist Jorinde (+31 71560 20 60) or leave a callback request below.
Affiliated with CCNE
Van Hulzen Communicatie is a member of the Crisis Communications Network Europe (CCNE) – an international network of crisis communication professionals.
