Previde
Insight into prevention
The Ministry of Health, Welfare and Sport, together with municipalities and health insurers, shares one major ambition: a healthy generation by 2040. To achieve this, greater insight into the full range of preventive care is needed. GGD Flevoland has launched a pilot with national potential — a process that requires strong support and clear communication.
Brand passport
The first step was creating a brand name. During the brand session, key stakeholders worked through numerous exercises. Is the brand a dolphin or a spider? Does it offer insight or provide an overview? Using the session’s results, we developed ideas for the brand values, some name options, and foundations for communication. The outcome: Previde — insight into prevention.
The visual brand identity incorporates some elements of GGD Flevoland’s style but is designed to stand on its own. Characteristic features include clover shapes and 3D illustrations. Using these, we created design elements that attractively represent the who, what, where, and how of the prevention offer.
Generate awareness
The primary goal is to familiarize a broad network of stakeholders with Previde. What insights does it offer the healthcare sector? To this end, interactive documents have been designed that users can click through, allowing them to gradually discover the insights Previde provides on specific topics, such as loneliness among the elderly. Additionally, discussion boards have been developed for conferences and presentations with stakeholders.
