Spring Mee!
Magazine for healthy childcare in Zuid-Limburg
Let’s break through the trend together
Research shows that Zuid-Limburg faces a health disadvantage. GGD Zuid-Limburg and other partners in the ‘Trendbreuk’ programme aim to reverse this trend by addressing the issue among the region’s youngest residents. We do this by inspiring and informing pedagogical staff at daycare centres through the magazine Spring mee!
From idea to colorful creation
In the magazine formula, we defined the foundations: the objectives and target groups, as well as the tone of voice, language style, and visual identity. The name Spring mee! fits perfectly — its playful, colourful, and optimistic, just like the world of children. We designed the magazine in line with the recognisable corporate identity of Trendbreuk. The articles are organised into categories, ranging from visual pieces with minimal text to in-depth interview pages. These were all outlined in advance in the magazine formula as a guide for the copywriter and photographer. The result is a magazine that invites you to open it.
We have now developed two editions of Spring mee!: one focusing on healthy food and one on exercise.
“It was great to see how our ideas came to life and have grown into a beautiful, inspiring magazine with two successful editions”
– Madelon, communications employee at GGD Zuid-Limburg
Interaction with readers
The first two editions of Spring mee! have been distributed to 1,200 addresses. In the first edition, we invited readers to submit their own recipes. The GGD received dozens of recipes and many positive responses to the publications.
